The title of this book says it all. Getting work done with others requires the response to this simple question. Obvious, right? But as this entertaining book points out, in the real work world it’s not at all that simple.
Tom and Birgit Hanson wrote this book in 2005 with the subtitle “How to Improve Performance, Accountability and Trust with Integrity”. Rendered in a personal parable about very believable characters in familiar work settings, the authors lay out a system of practices that are at the heart of really answering the question – Who will do what by when.
The authors remind us that our common work norms are not reliable in squarely addressing the WWDWBW question. First of all, judgments and interpretations about other people’s motives and abilities often create some blindness on the part of managers. Secondly, the discipline of clearly defining a task and obtaining an agreement and commitment from the intended performer is often glossed over. And third, even though most would agree that making and keeping promises is key to your reputation and the success of your organization, the practice of really making “promises” is rare.
The system they outline is at once common sense and familiar, but also rare in actual business practice. It involves the manager making a clear request and obtaining a clear response from the performer of agreement or a counter offer along with a promise to perform by a certain date. Clarity up front is key. Closing the loop is equally important. If the promise is not going to be fulfilled the performer is obliged to re-negotiate a new deadline before the due date. As the authors note “No one fulfills all their promises, but you can honor all your promises.” After a delivery has been made, the manager is obliged to provide a clear acknowledgement (e.g. a simple thank you) or a well-considered “complaint”. The authors also provide several helpful suggestions on how to structure and deliver complaints so that outcomes are improved and relationships are enhanced going forward.
One of the aspects of the book that I most appreciated was bringing the word “integrity” into our every-day work lexicon. Integrity in business is not always about the big decisions, big deals, and fraud. It’s also important to notice the smaller behaviors that help to either build or erode one’s personal integrity. The authors hold up a mirror to self-evaluate and disclose our own lapses of integrity in our business dealings. Integrity (doing what you say you are going to do) is a personal “tool” that helps you get things done. Even “small things”, like habitually coming late to meetings, are noticed by your colleagues and erode your integrity which does translate into real dollar costs of doing business.
Conversely, the authors provide a road map for building up and maintaining one’s integrity, and they provide a glimpse of the substantial positive, bottom line effects. They offer a specific list of “Integrity Tools”. It’s a simple idea they call “operating with integrity” which is a “system [that relies on] a series of familiar actions, such as request, promise, and acknowledgement, applied in a more rigorous, clearly defined way. We call the actions Integrity Tools because they help build, maintain and restore integrity to any interpersonal situation … Integrity is the foundation of interpersonal excellence [that] determines the reliability, speed, and bandwidth of your team’s performance.”
The practices promoted by their system improve work norms and behaviors, but sustaining the changes only comes with practice. Doing it repeatedly is different than speaking about it. Software systems (e.g. 4 Spires) can reinforce and instantiate the “integrity operating system”.
Finally, as the authors advise…”if you only remember to say the title of this book several minutes before the end of your meetings, the book will have been a great investment!”